Pepsi New Year 2022 LTO Beverage Packaging

beverage packaging, limited edition design, celebratory motif, neon aesthetic, ultramarine blue, electric cobalt, magenta pink, vermillion accent, cylindrical container, aluminum surface, linear iconography, gift box imagery, festive illustration, holiday theme, contemporary commercial design, digital rendering, product photography, bilateral symmetry, theatrical staging, gradient background, luminous elements, self-illuminating graphics, geometric framing, wireframe aesthetic, celebratory season, gift-giving theme, star motifs, ornamental spheres, shopping iconography, bell symbols, stocking imagery, high-key contrast, specular highlights, metallic finish, ambient glow, deep saturation, cool color temperature, modern typography, brand identity, premium presentation, collectible packaging, environmental lighting, studio presentation, aspirational styling, consumer goods, seasonal release, nightclub aesthetic, urban contemporary, youth-oriented design

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.